Social Media Tips for Remodeling Contractors to Get More Clients
- Nate Jones
- Oct 28
- 4 min read
In today’s remodeling industry, homeowners aren’t just flipping through phone books or asking neighbors for referrals—they’re scrolling through Instagram, watching TikTok transformations, and reading Facebook reviews. Your next client is likely evaluating your business based on your digital presence before they ever pick up the phone. That means if your social media isn’t showcasing your work, engaging your audience, and building trust, you’re getting scrolled past—not booked.
In this blog, we’ll share proven social media tips for remodeling contractors to get more clients and how Contractor Back Office and Wexford Insurance support your business growth through marketing, management, and protection.
Why Social Media for Remodeling Contractors Is Essential
Social media is no longer optional—it’s a powerful tool to grow your remodeling business online. Platforms like Instagram, Facebook, LinkedIn, and TikTok allow contractors to showcase their craftsmanship, build credibility, and connect with local homeowners actively searching for remodeling services.
According to Improve & Grow, 78% of people say a company’s social media posts influence their purchasing decisions, and social media has a 100% higher lead-to-close rate than traditional outbound methods.
Building Trust and Visibility on Key Platforms
Instagram: Your Visual Portfolio
Instagram is ideal for remodeling contractors because it’s built for visual storytelling. Share before-and-after photos, time-lapse videos, and walk-throughs of completed projects. Use Instagram Reels to showcase transformations and behind-the-scenes footage. According to Reico, Reels are prioritized by Instagram’s algorithm, giving your content more visibility.
Facebook: Community Engagement Hub
Facebook is perfect for connecting with local homeowners. Join neighborhood groups, post updates, and share client testimonials. Use Facebook Stories to show your daily work and build familiarity. Buildertrend emphasizes that Facebook helps contractors build trust and generate leads through authentic engagement.
LinkedIn: Professional Credibility
LinkedIn is great for commercial remodeling contractors and B2B networking. Share project insights, team spotlights, and industry updates to position your business as a trusted expert.
TikTok: Reach Younger Audiences
TikTok allows you to showcase your personality and creativity. Quick project tips, funny team moments, and dramatic before-and-after clips can go viral and attract new clients.
Social Media Tips for Remodeling Contractors to Get More Clients
1. Showcase Before-and-After Transformations
Visual storytelling is essential in social media for remodeling contractors. Before-and-after photos help homeowners visualize your capabilities and build trust. Use carousel posts on Instagram and albums on Facebook to highlight your craftsmanship.
2. Share Video Walk-Throughs and Client Testimonials
Videos create deeper engagement and credibility. Record walk-throughs of completed projects and include client testimonials to build trust. These are key components of successful remodeling marketing strategies.
3. Use Local Hashtags and Geotags
To reach nearby homeowners, use location-specific hashtags like #AustinRemodeling or #DenverKitchenRenovation. Tag your city or neighborhood in every post and Reel to boost visibility in local searches.
Sharpen Marketing explains how geotagged Instagram Reels and Stories can significantly improve local SEO and discovery.
4. Post Consistently and Use a Content Calendar
Consistency builds brand recognition and trust. Aim to post 2–3 times per week across platforms. Use a content calendar to plan ahead and maintain regular posting even during busy seasons.
5. Engage with Comments and Messages Promptly
Social media is a two-way street. Responding quickly to comments, DMs, and reviews shows professionalism and builds relationships that lead to referrals and repeat business.
Reico highlights that prompt engagement builds trust and strengthens client relationships.
6. Highlight Your Team and Behind-the-Scenes Moments
Humanize your brand by introducing your crew, sharing day-in-the-life content, and showing your process. This builds relatability and sets you apart from competitors who only post finished projects.
Brantley Agency suggests showcasing your team and behind-the-scenes moments to create a more authentic brand presence.
7. Use Reels and Stories to Boost Visibility
Short-form content like Instagram Reels and Facebook Stories are prioritized by algorithms. Use them to share quick tips, project progress, or fun moments on the job. These formats are ideal for reaching new audiences.
Sociallyin reports that Instagram Reels drive 83% of users to discover new services through visual storytelling.
8. Track Performance with Analytics
Use tools like Instagram Insights and Meta Business Suite to monitor engagement, reach, and conversions. Identify which types of content perform best and adjust your strategy accordingly.
ProjectMark recommends using KPIs and analytics to measure success and refine your social media strategy.
How Contractor Back Office Can Help Remodeling Contractors
Contractor Back Office offers essential services to help remodeling contractors grow online and stay organized:
Social Media Management: We create content, schedule posts, and track engagement to help you build a strong online presence.
SEO & Website Management: We optimize your site to rank higher in search results and look professional to potential clients.
CRM: We streamline your backend operations so you can focus on remodeling, not paperwork.
How Wexford Insurance Supports Remodeling Contractors
Wexford Insurance provides tailored coverage to protect your remodeling business:
General Liability Insurance: Covers property damage and third-party injuries.
Commercial Auto Insurance: Protects vehicles used for transporting tools and materials.
Workers’ Compensation: Ensures coverage for employee injuries on the job.
With Wexford Insurance, you can operate confidently knowing your team, vehicles, and job sites are protected.
Conclusion: Grow Your Remodeling Business Online and Stay Protected
In today’s digital-first world, your social media presence is your storefront. By investing in remodeling contractor social media management, you can attract more clients, build trust, and grow your remodeling business online.
Contractor Back Office provides the marketing expertise and operational support you need to thrive, while Wexford Insurance ensures your success is protected every step of the way.
