top of page
Search

How Siding Contractors Can Use Email Marketing to Get More Jobs

  • Nate Jones
  • Oct 30
  • 3 min read

Updated: Nov 3

In today’s competitive home improvement market, siding contractors need more than great craftsmanship—they need smart communication. Email marketing offers siding contractors a direct, cost-effective way to stay top-of-mind with clients, generate repeat business, and convert leads into jobs.



Siding Contractor

In this blog, we’ll explore how siding contractors can use email marketing to get more jobs, build trust, and grow their business—with support from Contractor Back Office and protection from Wexford Insurance.


Why Email Marketing Works for Siding Contractors

Email marketing helps siding contractors maintain consistent communication with past clients and new leads. Unlike social media, email lands directly in the inbox, making it a reliable channel for updates, promotions, and relationship-building. According to Improve & Grow, contractors using email marketing see up to $42 ROI for every $1 spent.


Email Marketing Strategies for Siding Contractors to Get More Jobs

1. Build a Permission-Based Email List for Siding Contractor Leads

Siding contractors should start by collecting emails ethically—through website forms, consultations, and service calls. Offer valuable lead magnets like a “Siding Maintenance Checklist” to encourage sign-ups. The Contractor Elite recommends using double opt-in forms to improve deliverability and engagement.


2. Segment Your List for Targeted Siding Contractor Messaging

Not all siding contractor leads are the same. Segment your email list by project type (residential vs. commercial), location, or client status (new lead, active job, past customer). This allows siding contractors to send relevant messages that resonate with each audience. Segmentation can boost open rates by up to 14% and revenue by 760%.


3. Automate Follow-Up Sequences for Siding Contractor Clients

Automation helps siding contractors stay consistent without manual effort. Set up welcome emails, post-project follow-ups, and seasonal service reminders. Beehiiv highlights that automated campaigns deliver significantly higher engagement and conversion rates.


4. Share Project Spotlights and Testimonials from Siding Contractor Jobs

Use email to showcase completed siding jobs with before-and-after photos and client testimonials. This builds credibility and helps future clients visualize your work. Allura USA recommends using visuals and storytelling to increase click-through rates and trust.


5. Send Seasonal Promotions and Maintenance Tips for Siding Contractor Services

Siding contractors can use email marketing to promote seasonal services like winter inspections or spring cleanings. Educational content like “How to Prevent Siding Damage in Storm Season” positions you as a helpful expert and keeps your brand top-of-mind.


6.Keep Siding Contractor Emails Mobile-Friendly and Professional

Most siding contractor leads will open emails on their phones. Use mobile-first designs with clear buttons, large fonts, and concise messaging. Avoid spammy subject lines and always include your contact info and a call to action.


7.  Track Performance and Refine Your Siding Contractor Email Strategy

Monitor open rates, click-through rates, and conversions. Use A/B testing to improve subject lines and content. Tools like Mailchimp, Constant Contact, or HubSpot offer analytics dashboards tailored for small businesses. Moosend provides templates and automation features ideal for siding contractors.


How Contractor Back Office Supports Siding Contractors with Email Marketing

Contractor Back Office helps siding contractors run professional email campaigns that generate consistent job opportunities:

  • Email List Building and Management — Collect and organize leads from your website, CRM, and job sites

  • Campaign Creation and Scheduling — Send newsletters, promotions, and updates without lifting a finger

  • CRM Integration — Automate follow-ups and segment contacts for targeted messaging

  • Performance Tracking — Monitor engagement and refine your strategy for better results



How Wexford Insurance Protects Siding Contractors

While email marketing helps siding contractors grow their business, Wexford Insurance ensures they’re protected from financial risks:


Final Thoughts: Why Siding Contractors Should Invest in Email Marketing

Email marketing is one of the most effective tools siding contractors can use to get more jobs, build trust, and stay connected with clients. With support from Contractor Back Office’s email systems and Wexford Insurance’s protection plans, siding contractors can grow confidently and sustainably.


Frequently Asked Questions

bottom of page