Social Media Tips for Handyman Services to Get More Local Jobs
- Nate Jones
- Sep 11
- 3 min read
Running a successful handyman business means more than just fixing things it’s about being visible, trusted, and top-of-mind when homeowners need help. With competition growing and customers turning to online platforms for recommendations, social media has become a vital tool for local lead generation.
In this blog, we’ll share how handyman services can use social media to book more local jobs—and how Contractor Back Office supports with SEO, websites, and social media management to help you stand out in your community.
Why Social Media Is Crucial for Handyman Services
Social media isn’t just for big brands—it’s a powerful tool for local service providers. Here’s why it matters:
Builds trust: Homeowners want to see who they’re hiring. Social media humanizes your business.
Shows your work visually: Before-and-after photos and videos showcase your skills.
Connects with local homeowners: Geo-targeted posts and hashtags help you reach nearby clients.
Creates steady leads: Consistent posting keeps your business top-of-mind when someone needs a handyman.
Best Social Media Platforms for Handyman Services
Not all platforms are created equal when it comes to promoting handyman services. Here are the most effective ones for attracting local jobs:
Facebook: Ideal for connecting with local homeowners, sharing project photos, running geo-targeted ads, and engaging in community groups.
Instagram: Great for visual storytelling—use it to post before-and-after shots, reels of quick fixes, and branded graphics.
Nextdoor: A neighborhood-focused platform where homeowners actively seek recommendations for local services like handyman work.
YouTube Shorts or TikTok: If you're comfortable on camera, short-form videos showing repairs, tool tips, or transformations can go viral and build brand awareness.
Google Business Profile: While not a traditional social platform, posting updates and photos here boosts your local SEO and helps you show up in map searches.
Actionable Social Media Tips for Handyman Services
1. Post Before-and-After Photos
Visual proof of your work builds credibility. Share transformations of repaired decks, patched drywall, or installed fixtures. Use captions to explain the job and tag your location.
2. Share Quick DIY Tips
Educate your audience with short videos or posts on simple home fixes. This builds trust and positions you as a helpful expert—not just a service provider.
3. Use Local Hashtags
Include hashtags like #ChicagoHandyman or #AustinRepairs to increase visibility in your service area. Combine them with trending tags to boost reach.
4. Run Seasonal Promotions
Offer discounts or bundled services during peak seasons (e.g., spring repairs or winter prep). Promote these offers with eye-catching graphics and urgency-driven captions.
5. Engage with Comments and Messages
Responding to comments and DMs shows professionalism and builds relationships. It also increases your visibility in platform algorithms.
6. Feature Client Testimonials
Ask happy clients for short video or written testimonials and share them. Social proof is one of the strongest motivators for new customers.
7. Show Behind-the-Scenes Content
Share photos of your team, tools, or job prep. This humanizes your brand and builds trust with potential clients.
8. Link to Your Website
Always include your website in your bio and posts. Drive traffic to service pages or quote request forms to convert social followers into paying customers.
How Contractor Back Office Can Help
Contractor Back Office provides handyman businesses with the tools and support needed to grow online:
SEO Services: We perform local keyword research, optimize your Google Business Profile, and help you rank higher in search results.
Website Development: Our team builds mobile-friendly websites with service pages, blogs, and lead-focused landing pages that convert visitors into clients.
Social Media Management: We create branded content, schedule posts, and produce short-form videos that showcase your work and engage your audience.
Don’t Forget Insurance
As your handyman business grows, so do your risks. That’s where Wexford Insurance comes in. You need coverage for:
General Liability: Protects against property damage or injuries.
Commercial Auto: Covers vehicles used to transport tools and materials.
Tools and Equipment: Safeguards your gear from theft or damage.
Workers’ Compensation: Ensures your team is protected on the job.
Conclusion
Social media is one of the most effective ways for handyman services to attract local jobs, build trust, and grow their brand. By applying these tips—and partnering with Contractor Back Office for social media marketing and Wexford Insurance for protection—you’ll be well-positioned to thrive in your local market.
FAQs
Which social media platforms are most effective for promoting handyman services locally?
How often should handyman businesses post on social media to stay visible?
What type of content helps build trust with local homeowners on social media?
