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Lead Generation Tactics Every Fencing Contractor Should Use

  • Nate Jones
  • Sep 9
  • 3 min read

Updated: Sep 11

Fencing contractors face a unique challenge: their services are often one-time purchases, yet competition is fierce and seasonal demand fluctuates. To stay ahead, contractors must build a steady pipeline of leads—not just inquiries, but qualified prospects ready to book.


Fence Contractor

In this guide, we’ll explore lead generation tactics every fencing contractor should use, and how Contractor Back Office supports your efforts with SEO, websites, and social media management to turn visibility into booked projects.


1. Dominate Local Search with Geo-Targeted SEO

When homeowners search “fence installation near me,” your business should be the first result. Local SEO ensures your company ranks in Google Maps and local listings. Key tactics include:

  • Optimizing your Google Business Profile with photos, services, and reviews

  • Embedding location keywords like “Orlando vinyl fencing” or “Dallas privacy fence”

  • Creating service pages for each city or neighborhood you serve


2. Build a Conversion-Focused Website

Your website should do more than look good—it should convert visitors into leads. That means:

  • Clear calls-to-action like “Get a Free Quote” or “Schedule a Site Visit”

  • Mobile-friendly design for on-the-go homeowners

  • Fast loading speed and easy navigation

  • Trust signals like badges, testimonials, and project galleries

3. Use Social Media to Showcase Real Projects

Fencing is visual—people want to see your work. Use platforms like Instagram, Facebook, and TikTok to:

  • Share before-and-after transformations

  • Post time-lapse videos of installations

  • Highlight unique designs or materials

  • Tag locations and use local hashtags


4. Run Targeted Paid Ads

Paid ads can deliver fast results when done right. Use Google Ads and Facebook Ads to:

  • Target homeowners in specific zip codes

  • Promote seasonal offers (e.g., “Spring Fence Specials”)

  • Retarget visitors who didn’t convert the first time

  • Drive traffic to dedicated landing pages

5. Launch a Referral Program That Works

Referrals are gold—but they need structure. Create a simple program that rewards past clients for spreading the word. Ideas include:

  • $50 gift cards for every successful referral

  • Discounts on future services

  • Referral links or codes shared via email or social media

6. Collect and Promote Reviews & Testimonials

Online reviews are often the deciding factor for new clients. Encourage satisfied customers to leave reviews on:

Then, repurpose those reviews into social media posts, website banners, and email campaigns.

7. Network with Local Professionals

Build relationships with real estate agents, landscapers, and property managers. These professionals often need fencing services or know clients who do. Attend:

  • Local business mixers

  • Chamber of Commerce events

  • Home improvement expos

8. Create Educational Content That Builds Trust

Content marketing helps you stand out as an expert. Write blog posts or record videos on topics like:

  • “How to Choose the Right Fence for Your Yard”

  • “Wood vs. Vinyl: Which Fence Lasts Longer?”

  • “5 Signs It’s Time to Replace Your Fence”

This content boosts SEO and gives prospects confidence in your expertise.


How Contractor Back Office Can Help

Instead of juggling marketing tasks on your own, Contractor Back Office makes lead generation simple:

  • SEO Services → Local SEO, Google Business optimization, and keyword targeting so your business ranks in searches.

  • Website Management → Blog content, design updates, and lead-focused layouts to convert visitors into clients.

  • Social Media Management → Graphics, reels, captions, and scheduling to keep your business active online.

👉 With Contractor Back Office, you focus on building fences we focus on bringing in leads.


Contractor Back Office
Get Affordable Website With SEO

Protecting Fencing Contractors with Wexford Insurance

More projects mean more responsibility—and more risk. That’s where Wexford Insurance comes in:

👉 Get a free fencing contractor insurance from Wexford Insurance today and grow your business with confidence.

Conclusion

Effective lead generation ensures fencing contractors keep schedules full and projects profitable. By using local SEO, social media, paid ads, and referral programs, you can consistently attract new clients. With Contractor Back Office handling your marketing and Wexford Insurance protecting your operations, you’ll be set up for long-term success.


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