How Tree Service Contractors Can Use Social Media to Grow Their Business
- Nate Jones
- Sep 8
- 3 min read
In today’s competitive market, tree service contractors must go beyond word-of-mouth and flyers to attract new clients. Social media offers a powerful, cost-effective way to showcase your work, build trust, and generate leads. In this guide, we’ll share proven social media strategies for tree service contractors and explain how Contractor Back Office supports with content creation, scheduling, and SEO to help you grow your business efficiently.
Why Social Media Matters for Tree Service Contractors
Social media isn’t just for influencers—it’s a business growth engine. According to the Construction Marketing Association, 100% of surveyed contractors use social media, with 45% reporting increased brand awareness and 36% seeing more website traffic. For tree service businesses, platforms like Facebook, Instagram, and YouTube are ideal for showcasing visual transformations, engaging with local communities, and building credibility.
Practical Social Media Strategies for Tree Service Contractors
1. Post Before-and-After Photos
Tree removal and pruning jobs offer dramatic visual transformations. Share high-quality before-and-after images to demonstrate your expertise. Use the same angle and lighting to highlight the impact. Include captions that explain the challenge and how your team solved it.
Tip: Tag the location and use hashtags like #TreeRemoval [#TreeCare] to boost local visibility.
2. Share Seasonal Tips
Educate your audience with seasonal tree care advice. For example:
Spring: “How to spot tree disease early”
Summer: “Storm-proofing your trees”
Fall: “Why fall pruning matters”
This positions you as a helpful expert and keeps your content relevant year-round.
3. Use Instagram Reels and Stories
Short videos showing your crew in action, safety practices, or equipment in use can humanize your brand and build trust. Instagram’s algorithm favors Reels, so use trending audio and hashtags to increase reach.
4. Leverage Facebook for Local Engagement
Create a business page and post regularly. Use Facebook Ads to target homeowners in your service area. Share client testimonials, job site updates, and community involvement.
5. Create Educational YouTube Content
YouTube is perfect for longer-form content. Consider videos like:
“How to choose a tree service company”
“What happens during a tree removal”
“Tree trimming safety tips”
These videos build authority and help clients feel confident hiring you.
6. Client Testimonials & Reviews
Turn positive reviews into graphics or short videos. Share them across platforms to build credibility.
Use Canva or tools like Loom to record quick video testimonials.
7. Live Q&A Sessions
Host live sessions on Facebook or Instagram to answer common questions like:
“When should I prune my trees?”
“Is stump grinding necessary?”
This boosts engagement and positions you as a local expert.
8. Collaborate with Local Businesses
Partner with landscapers, builders, or nurseries for cross-promotions. Tag each other in posts and share each other’s content.
Example: “We teamed up with @GreenScapeNursery to clear space for a new garden
How Contractor Back Office Helps Tree Service Contractors
Managing social media while running a tree service business is tough. That’s where Contractor Back Office comes in:
Content Creation: We write engaging posts tailored to your services and audience.
Scheduling: We automate your posting calendar so you stay consistent.
SEO Optimization: We ensure your social media and website content ranks well on Google.
Our team understands the trades and knows how to turn your work into compelling digital content that drives leads.
Don’t Forget Insurance: Partner with Wexford Insurance
As your tree service business grows through social media and digital marketing, it’s essential to protect your operations from unexpected risks. Wexford Insurance offers specialized coverage for contractors, including:
General Liability Insurance – Covers property damage and bodily injury claims.
Workers’ Compensation Insurance – Protects your crew in case of job-related injuries.
Commercial Auto Insurance – Covers vehicles used for transporting equipment and crews.
Equipment Insurance – Safeguards expensive tools like chainsaws, stump grinders, and bucket trucks.
Wexford understands the unique risks tree service contractors face and offers tailored policies to keep your business secure.
Conclusion
Social media is no longer optional—it’s a growth tool for tree service contractors who want to stay competitive and visible. By consistently sharing valuable content, engaging with your local audience, and showcasing your work, you can attract more leads and build trust. With Contractor Back Office handling your content creation, scheduling, and SEO, you can focus on what you do best: delivering expert tree care.
And as your business expands, don’t forget to protect it. Partner with Wexford Insurance to ensure your crew, equipment, and reputation are covered every step of the way.
