How Roofing Contractors Can Use Email Marketing to Stay Top of Mind with Homeowners
- Nate Jones
- Sep 2
- 3 min read
Updated: Sep 3
Roofing contractors often rely on word-of-mouth and referrals to get new jobs. While that works, it’s not always consistent. Staying top-of-mind with homeowners—especially after a job is done—requires ongoing communication. That’s where email marketing comes in.
Email campaigns are one of the most cost-effective ways to nurture leads, build trust, and generate repeat roofing jobs. And when paired with SEO and a professional website, they create a powerful digital strategy that keeps your business growing.
Why Email Campaigns Work for Roofing Contractors
Email marketing gives you direct access to your audience—no algorithms, no distractions. Here’s why it’s a must-have for roofing contractors:
Direct Inbox Communication
Unlike social media, emails land directly in your customer’s inbox, making it easier to stay connected.
High ROI Compared to Other Channels
Email marketing delivers an average ROI of $36–$38 for every $1 spent, outperforming social media and paid ads by a wide margin.
Builds Credibility with Consistent, Helpful Content
Regular emails with tips, updates, and offers help position your roofing business as reliable and professional.
Types of Email Campaigns Roofing Contractors Should Use
Not all emails are created equal. Here are five campaign types roofing contractors can use to stay top-of-mind and drive repeat business:
1. Welcome Emails
Introduce your company and services.
Set expectations and build trust from the start.
2. Seasonal Reminders
Send timely emails before storm season, fall inspections, or winter prep.
Offer free inspections or maintenance tips to encourage bookings.
3. Special Offers
Promote limited-time discounts or free roof evaluations.
Create urgency and drive quick responses.
4. Project Spotlights
Share before-and-after photos of recent roofing jobs.
Highlight materials used, challenges solved, and customer satisfaction.
5. Review Requests
Thank clients after a job is completed.
Ask for feedback and online reviews to boost your reputation.
📧 For more examples and templates, check out ServiceTitan’s Roofing Email Marketing Guide.
How Email Supports SEO and Websites
Email marketing doesn’t just drive engagement—it also boosts your SEO and website performance:
Drives More Traffic to Your Roofing Website
Email links to blog posts, service pages, or landing pages increase site visits and engagement.
Improves Brand Visibility in Search Results
More traffic and engagement signal to Google that your site is valuable, helping you rank higher.
Works Together with SEO to Increase Qualified Leads
Email campaigns bring in warm leads, while SEO attracts new prospects organically.
📈 Learn more in Skrapp.io’s Guide to Email Marketing and SEO Synergy
💼 How Contractor Back Office Helps Roofing Contractors
At Contractor Back Office, we help roofing contractors grow their business through smart digital strategies. Here’s how we support your success:
✅ Automated Email Campaigns That Generate Consistent Leads
We build and manage email sequences that nurture leads and drive repeat business.
Our websites are fast, mobile-friendly, and designed to capture leads.
We help you show up when homeowners search “roofing contractor near me.”
👉 Click here to learn more about Contractor Back Office’s email, SEO, and website solutions for roofing contractors.
🛡️ Protect Your Business with Wexford Insurance
As your marketing efforts bring in more roofing projects, your exposure to risk increases. That’s why Wexford Insurance offers tailored coverage for roofing contractors, including:
General Liability Insurance – Covers accidents and property damage on job sites.
Equipment Insurance – Protects your tools, vehicles, and machinery.
Workers’ Compensation – Safeguards your employees in case of injury.
✅ Conclusion
Email campaigns, SEO, and professional websites help roofing contractors generate steady leads and stay top-of-mind with homeowners. Contractor Back Office provides the tools to grow your business, while Wexford Insurance ensures you’re protected every step of the way.
Partner with Contractor Back Office to build your digital presence. Partner with Wexford Insurance to protect what you’ve built.
