How Excavating Companies Can Use Social Media to Win More Jobs

Nate Jones
Aug 29
3 min read

Updated: Sep 3

In the competitive world of excavation, many contractors still rely heavily on word-of-mouth and repeat business. While referrals are valuable, they’re not always predictable or scalable. Today’s digital landscape offers a powerful alternative: social media marketing. With the right strategy, excavating companies can showcase their work, build trust, and generate a steady stream of leads—all while spending less than traditional advertising.

In this guide, we’ll cover why social media matters for excavating companies ,the best platforms to use, and how Contractor Back Office can manage your social media so you can focus on running your business.

Why Social Media Matters for Excavating Companies

Social media isn’t just for influencers or retail brands. It’s a vital tool for contractors looking to grow their business. Here’s why:

Build brand credibility with visual proof of work—photos and videos of completed excavation projects speak louder than words.
Stay top-of-mind with local developers, builders, and property owners who may need excavation services.
Showcase expertise and safety processes, which are critical in high-risk industries like excavation.
Drive steady leads at a lower cost than print ads or billboards.

According to Sprout Social’s 2025 ROI report, 81% of consumers are influenced by social media to make spontaneous purchases, and 91% of construction firms see positive ROI from social media advertising within six months

Best Social Media Platforms for Excavating Companies

Not all platforms are created equal—here’s where excavating contractors should focus their efforts:

Facebook: Ideal for reaching homeowners, local developers, and small business owners. Great for sharing project photos, reviews, and promotions.
Instagram: Perfect for visual storytelling. Use it to post before-and-after shots, time-lapse videos, and behind-the-scenes content.
LinkedIn: Best for B2B networking. Connect with commercial developers, general contractors, and municipal project managers.
YouTube: A powerful platform for long-form content like project walkthroughs, safety demonstrations, and equipment showcases.

By focusing on these platforms, excavating companies can reach both residential and commercial audiences effectively.

Types of Social Media Content Excavating Contractors Should Share

To make the most of social media, excavating companies should focus on content that educates, engages, and builds trust:

Before-and-after excavation projects: Show transformation and quality of work.
Educational posts: Topics like “The Importance of Site Prep Before Building” help position your company as an expert.
Client testimonials and video reviews: Social proof builds credibility.
Crew + equipment highlights: Humanize your brand and showcase professionalism.
Seasonal promotions: Offer deals on site clearing, grading, or drainage prep during peak seasons.

How to Run Effective Social Media Campaigns

Success on social media requires more than just posting occasionally. Here’s how to run campaigns that convert:

Pick the right platforms: Facebook and Instagram are great for residential and visual content; LinkedIn is ideal for commercial and B2B work.
Use consistent posting schedules to stay visible and relevant.
Leverage hashtags and geo-targeting to reach local audiences.
Encourage engagement with polls, Q&A sessions, and project updates.
Track metrics like reach, engagement, and leads generated to refine your strategy.

A strategic approach can lead to 3.5x more inquiries and 73% higher conversion rates from leads who engage with project videos

How Contractor Back Office Helps Excavating Companies

At Contractor Back Office, we specialize in helping excavating contractors build a powerful online presence. Our services include:

Social Media Management: We create and schedule content that showcases your work and engages your audience.
SEO Services: Get found when local clients search for excavation services online.
Website Design: A professional website acts as your digital storefront and lead capture tool.

👉 Click here to learn more about Contractor Back Office’s SEO, website, and social media services for excavating companies.

Protecting Business Growth with Excavating Insurance Partners

As your social media efforts bring in more jobs, it’s essential to protect your business from risk. Excavating Insurance Partners offers tailored coverage for:

Final Thoughts

Social media is no longer optional—it’s a must-have for excavating companies that want to grow. When paired with SEO and a strong website, it becomes a complete lead generation system. Partner with Contractor Back Office to build your digital presence and with Excavating Insurance Partners to protect your growth.