How Excavating Companies Can Generate More Leads with SEO and Social Media
- Nate Jones
- Aug 29
- 3 min read
Updated: Sep 10
Excavating contractors often rely on referrals and word-of-mouth to win jobs. While these methods can be effective, they’re not scalable or predictable. In today’s digital-first world, SEO, websites, and social media offer powerful tools to attract qualified leads consistently and grow your business.
That’s where Contractor Back Office comes in—helping excavating companies build visibility, generate leads, and convert online traffic into real projects through expert digital marketing services.
Why Online Marketing Matters for Excavating Companies
Digital marketing isn’t just a trend—it’s a necessity for contractors who want to stay competitive. Here’s why:
More visibility = more bids and jobs. When your company ranks high in search results and shows up on social media, you’re more likely to be contacted.
Better ROI than traditional advertising. Online marketing is more targeted, measurable, and cost-effective.
Clients search online first. Whether it’s homeowners or commercial developers, most people start with Google or social media when looking for contractors.
According to Cross & Crown Marketing, over 1.7 million online searches for contractors happen each month, and those who show up first get the first call.
Lead Generation Strategies That Work
Here are four proven strategies excavating companies can use to generate more leads online:
Search Engine Optimization (SEO) helps your business appear when potential clients search for services like “excavating company near me.” Key tactics include:
Optimizing for local searches using service + location keywords.
Building backlinks and citations to improve domain authority.
Creating service pages and blog content that answer client questions.
A strong local SEO strategy can drive targeted traffic and increase project inquiries. Learn more from SEO.ai’s guide on how construction companies can boost visibility and leads.
Your website should be more than a digital brochure—it should be a lead generation machine. Key features include:
Mobile-friendly and fast-loading design to ensure a smooth user experience.
Project galleries and client testimonials to build trust and credibility.
Clear CTAs like “Request a Free Excavation Quote” to encourage action.
A well-designed website builds confidence and makes it easy for potential clients to reach out.
Social media platforms like Facebook, Instagram, and LinkedIn offer unique opportunities to connect with clients and showcase your work:
Share project photos and videos to demonstrate quality and expertise.
Educate clients with posts about excavation processes and safety.
Run seasonal campaigns (e.g., site prep before building season).
Engage with local communities using hashtags and geo-targeting.
According to Sociallyin, 91% of construction firms see positive ROI from social media advertising within six months, and firms with active profiles receive 3.5x more inquiries.
4. Partnering with Contractor Back Office
Contractor Back Office provides a full suite of digital marketing services tailored for excavating companies:
SEO Services: Get found by local clients searching for excavation services.
Website Design: Build a professional site that converts visitors into leads.
Social Media Management: Stay visible and engaged with your audience.
👉 Learn more about Contractor Back Office’s SEO, website, and social media services for excavating companies.
Protecting Business Growth With Insurance
As your digital marketing efforts bring in more leads and projects, it’s essential to protect your business. Excavating Insurance Partners offers coverage for:
Conclusion
Referrals are great—but SEO, a strong website, and social media are the keys to consistent lead generation. Partner with Contractor Back Office to grow your excavating business online, and with Excavating Insurance Partners to protect your success.