How Email Campaigns Can Help Fencing Contractors Get Repeat Business
- Nate Jones
- Sep 9
- 3 min read
Updated: Sep 11
Repeat business is one of the most cost-effective ways to grow a fencing company. While many contractors focus on getting new leads, staying connected with past clients can lead to more jobs, referrals, and long-term relationships. One of the best tools for this? Email campaigns.
In this blog, we’ll explain how fencing contractors can use email campaigns to get repeat business and how Contractor Back Office supports with SEO, websites, and email marketing to help you stay top-of-mind with your customers.
Why Email Marketing Works for Fencing Contractors
Email marketing allows you to maintain a direct line of communication with past clients. Unlike social media, which depends on algorithms, email lands directly in your client’s inbox. With the right strategy, you can:
Remind clients of seasonal services or upgrades
Share helpful tips and maintenance advice
Promote limited-time offers
Ask for reviews or referrals
Build loyalty and trust over time
Let’s explore 8 practical email campaign strategies that fencing contractors can use to drive repeat business.
1. Send Seasonal Service Reminders
Fences need maintenance, especially after harsh weather. Send emails in spring and fall reminding clients about inspections, repairs, or staining services.
📌 Tip: Include a checklist or quick tips to add value and encourage action.
2. Offer Loyalty Discounts
Reward repeat customers with exclusive discounts. A simple “Thank You” email with a 10% off coupon for their next service can go a long way.
📌 Tip: Use expiration dates to create urgency.
3. Share Educational Content
Send monthly or quarterly newsletters with tips like “How to maintain your wood fence” or “Best fencing options for pets.” This positions you as a helpful expert.
📌 Tip: Link to blog posts or videos for deeper engagement.
4. Promote Add-On Services
Let past clients know about additional services like gate installation, privacy upgrades, or decorative fencing. Many homeowners don’t realize what’s possible until you show them.
📌 Tip: Include photos and testimonials from similar projects.
5. Ask for Referrals
Happy clients are often willing to refer you—but they need a reminder. Send a friendly email asking for referrals and offer a small incentive like a gift card or discount.
📌 Tip: Make it easy with a referral form or link.
6. Request Reviews
Online reviews help build trust. Send a follow-up email after a completed job asking for a review on Google, Yelp, or Facebook.
📌 Tip: Include direct links to your review pages.
7. Share Project Highlights
Send monthly updates featuring recent projects. Include before-and-after photos, client quotes, and location tags to inspire repeat business and referrals.
📌 Tip: Use storytelling to make your work relatable and memorable.
8. Automate Follow-Ups
Use email automation to follow up with clients at key intervals—30 days, 6 months, or 1 year after service. These gentle nudges can lead to repeat jobs or upgrades.
📌 Tip: Use tools like Mailchimp, Constant Contact, or HubSpot to set up automated workflows.
How Contractor Back Office Can Help
Contractor Back Office provides full-service marketing support so fencing contractors can focus on building fences—not managing emails.
Keyword research tailored to your trade and location
On-page optimization for better search rankings
Google Business Profile setup and optimization
Local SEO strategies to dominate your service area
Content strategy and blog management to boost visibility
Custom website design and updates
Blog drafting, editing, and formatting using WordPress or Squarespace
Image optimization, SEO metadata, and regular publishing
Mobile-friendly performance and usability improvements
✅ Email Marketing Support
Campaign setup and automation
List segmentation and performance tracking
Newsletter and promotional email creation
Review request and reactivation campaign strategies
Why Fencing Contractors Need Insurance – Wexford Insurance
As your business grows, so do your risks. Wexford Insurance helps fencing contractors stay protected with:
General Liability Insurance – Covers property damage and injury claims
Workers’ Compensation – Protects your crew in case of job site injuries
Commercial Auto Insurance – Covers trucks and trailers used for jobs
Tools & Equipment Coverage – Protects your gear from theft or damage
Conclusion
Email campaigns are a powerful way to stay connected with past clients and generate repeat business. By sharing helpful content, offering promotions, and automating follow-ups, fencing contractors can build loyalty and keep their calendars full. With Contractor Back Office handling your marketing and Wexford Insurance protecting your operations, you’ll be ready to grow your business with confidence.
