top of page
Search

Email Campaigns That Keep Masonry Contractors Top of Mind with Builders

  • Nate Jones
  • Sep 5
  • 3 min read

Updated: Sep 8

In the construction industry, staying top of mind with builders and general contractors is essential for masonry contractors who want consistent work. Email marketing is one of the most effective ways to maintain relationships, showcase recent projects, and remind builders why you're the right choice for their next job.


Masonry Contractors

In this guide, we’ll explore eight email campaign strategies masonry contractors can use, and how Contractor Back Office supports these efforts with email marketing, SEO, social media, and website management.


Why Email Marketing Works for Masonry Contractors

Email marketing offers a direct, cost-effective way to stay connected with builders and project managers. It helps:

  • Build long-term relationships with commercial clients.

  • Showcase craftsmanship and reliability through visuals and updates.

  • Encourage repeat business and referrals.

  • Deliver high ROI—email marketing can return up to $44 for every $1 spent.


8 Email Campaigns Masonry Contractors Should Use

1. Welcome Series for New Builder Contacts

Send a professional welcome email when you connect with a new builder. Include a brief intro, service overview, and a link to your portfolio or website.

2. Project Spotlights and Updates

Share recent masonry projects with high-quality photos, materials used, and any unique design elements. This keeps your work visible and builds credibility.

3. Seasonal Service Reminders

Remind builders of seasonal needs like winter-proofing masonry, spring restoration, or summer patio installations. These emails show you're proactive and knowledgeable.

4. Exclusive Promotions or Partnership Offers

Offer builders special pricing or bundled services for repeat work. Include a limited-time call-to-action to drive engagement.

5. Follow-Up After Completed Projects

Send a thank-you email after a job wraps up. Ask for feedback, offer to assist with upcoming projects, and include a testimonial request.

6. Review and Referral Requests

Encourage builders to leave a testimonial or refer you to other contractors. Include links to Google, LinkedIn, or your website’s review page.

7. Educational Content and Tips

Share insights on masonry techniques, material selection, or jobsite safety. Position yourself as a knowledgeable and reliable partner.

8. Reactivation Campaigns for Inactive Contacts

Reach out to builders you haven’t worked with in a while. Share new services, updated portfolio items, or a special offer to re-engage.

How Contractor Back Office Helps Masonry Contractors

Running email campaigns while managing job sites is tough. Contractor Back Office helps masonry contractors:

  • Automate email campaigns to stay in touch with builders consistently.

  • Design branded email templates that showcase your craftsmanship.

  • Integrate email with SEO and social media for a unified marketing strategy.

  • Track engagement to see which builders are opening, clicking, and responding.

👉 Learn more about Contractor Back Office’s services


Protecting Masonry Contractors with Wexford Insurance

As your business grows and builder relationships expand, so do the risks Wexford Insurance provides Masonry contractors Insurance coverage for:


Final Thoughts

Email marketing helps masonry contractors stay visible, build trust, and win repeat work from builders. With the right strategy, you can turn one-time jobs into long-term partnerships.

Contractor Back Office provides expert support in email marketing, SEO, and digital strategy to help masonry contractors grow.

Wexford Insurance ensures your business stays protected as you scale.


Frequently Asked Questions

  1. What email tools are best for masonry contractors starting out?

  2. How often should masonry contractors email builders without overwhelming them?

  3. What should be included in a masonry contractor’s email signature for professionalism?


bottom of page