Email Campaigns That Help Flooring Contractors Stay in Touch and Book Jobs
- Nate Jones
- Sep 5
- 3 min read
Updated: Sep 10
Staying in touch with past customers is critical for flooring contractors. Whether it’s reminding clients about seasonal maintenance or offering promotions for new projects, email marketing is one of the most effective ways to stay top-of-mind and generate repeat business.
In this guide, we will explore effective email campaigns flooring contractors can use and how Contractor Back Office helps with, SEO, social media, and website management to keep your business growing.
Why Email Marketing Works for Flooring Contractors
Email marketing is a powerful tool for flooring contractors because it:
Builds stronger customer relationships: Stay connected with past clients and nurture new ones.
Encourages repeat business and referrals: A well-timed email can lead to a new job or a referral.
Delivers high ROI: Email marketing returns an average of $36 for every $1 spent.
Email Campaigns Flooring Contractors Should Use
Here are seven practical and high-impact email campaigns flooring contractors can use to stay connected with clients and book more jobs:
1. Welcome Email Series
Start strong with a warm welcome email after a client books or completes a project. Include a thank-you message, a brief overview of your services, and links to your social media or website. You can also introduce your team and share a short video or photo of the completed job to personalize the experience.
2. Seasonal Maintenance Tips
Educate clients on how to care for their floors throughout the year. For example, send tips on protecting hardwood floors during winter, cleaning tile grout in spring, or preventing moisture damage during monsoon season. These emails position you as a helpful expert and keep your brand top-of-mind.
3. Promotions and Limited-Time Offers
Send exclusive discounts or bundle deals to encourage bookings during slower seasons. For instance, offer 10% off refinishing services in January or a free consultation for commercial flooring upgrades. Include a clear call-to-action and expiration date to drive urgency.
4. Project Follow-Ups
After completing a job, follow up with a thank-you email and ask for feedback. Include a link to a short survey or review platform. This not only improves your reputation but also shows you care about customer satisfaction.
5. Review Requests
Positive reviews are gold for flooring contractors. Send a dedicated email asking happy clients to leave a review on Google, Yelp, or Facebook. Make it easy by including direct links and a short message like: “Your feedback helps us grow and serve more homeowners like you!”
6. Loyalty Rewards and Referral Incentives
Reward repeat customers with exclusive offers, early access to new services, or referral bonuses. For example, “Refer a friend and get $100 off your next flooring upgrade.” These campaigns encourage word-of-mouth marketing and build long-term relationships.
7. Reactivation Campaigns
Reach out to past clients who haven’t booked in a while. Use personalized messaging like: “It’s been a while since we worked together—ready for a refresh?” Include a special offer or showcase new flooring trends to reignite interest.
How Contractor Back Office Helps Flooring Contractors
Running effective email campaigns takes time, strategy, and consistency. Contractor Back Office helps flooring contractors by:
Designing automated email campaigns that nurture leads and re-engage past clients.
Integrating email with SEO and social media to create a unified digital marketing strategy.
Managing websites to ensure your email traffic lands on optimized pages that convert.
👉 Learn more about Contractor Back Office’s services
Protecting Flooring Contractors with Wexford Insurance
As your flooring business grows and takes on more projects, protecting your operations becomes essential. Flooring jobs involve high-value materials, equipment, and crews—making insurance a must.
Wexford Insurance offers:
General Liability Insurance: Covers jobsite accidents and property damage.
Equipment and Vehicle Coverage: Protects your tools, vans, and machinery.
Workers’ Compensation: Ensures your crew is covered in case of injury.
Conclusion
Email marketing helps flooring contractors stay connected, book repeat jobs, and build long-term trust with clients. With the right strategy, it becomes a powerful tool for growth.
Contractor Back Office ensures your campaigns are effective with automation, SEO, and digital marketing support.
Wexford Insurance safeguards your flooring business as you expand.
