10 Social Media Strategies Every Roofing Contractor Should Use to Land More Jobs
- Nate Jones
- Sep 2
- 4 min read
Updated: Sep 3
Roofing contractors have traditionally relied on referrals to grow their business. While word-of-mouth is valuable, it’s not always predictable or scalable. In today’s digital-first world, contractors who combine social media, SEO, and a professional website are consistently landing more jobs—even during slow seasons.
This blog outlines why social media matters, gives you 10 actionable strategies, and shows how Contractor Back Office and Wexford Insurance can help you grow and protect your roofing business.
Why Social Media Matters for Roofing Contractors
Social media isn’t just a branding tool—it’s a lead generation engine. Here’s why it’s essential:
Visual Proof of Work
Before-and-after photos of roofing jobs are compelling and build instant credibility.
Builds Trust and Credibility
Regular posts, testimonials, and behind-the-scenes content show professionalism and reliability.
Lower Cost Per Lead Than Traditional Ads
Social media marketing is more affordable and targeted than print or radio ads.
📊 According to WebFX’s 2025 Construction Marketing Statistics, 63% of construction companies use social media and digital advertising to connect with younger audiences, and content marketing generates 54% more leads than traditional methods.
10 Social Media Strategies Roofing Contractors Should Use (In Detail)
1. Post Project Before-and-After
Use high-quality images to showcase transformations.
Create carousel posts or short videos for Instagram and Facebook.
Add captions like “Before: Leaky roof. After: New GAF shingles installed.”
2. Share Customer Testimonials & Reviews
Record short video testimonials (30–60 seconds).
Share screenshots of Google or Yelp reviews.
Tag clients (with permission) to increase reach and authenticity.
3. Educate Clients on Roof Maintenance
Post seasonal tips like “3 signs your roof needs repair before winter.”
Use infographics or short videos.
Link to blog posts for deeper education.
4. Highlight Your Crew to Humanize Your Brand
Share “Meet the Crew” posts with fun facts.
Celebrate birthdays, milestones, and team achievements.
Post candid job site photos showing professionalism.
5. Run Seasonal Promotions
Offer free inspections after storms or hail events.
Promote winter prep packages in fall.
Use countdown timers or limited-time offers.
6. Use Geo-Targeted Hashtags for Local Reach
Include city-specific tags like #DallasRoofing or #DenverContractor.
Combine with broader tags like #RoofRepair or #HomeImprovement.
Tag locations in stories and posts.
7. Post Safety & Professionalism Content
Share your safety gear, OSHA compliance, and certifications.
Post “Safety Tip of the Week.”
Highlight clean job sites and respectful crew behavior.
8. Share Video Walkthroughs of Completed Jobs
Record walkthroughs explaining materials used and challenges solved.
Use drone footage for dramatic roof views.
Add subtitles and branding.
9. Encourage Referrals & Tagged Posts from Happy Clients
Offer referral bonuses (e.g., $100 gift card).
Ask clients to tag your business in their posts.
Create a branded hashtag like #RoofedBy[YourCompanyName].
10. Use Paid Social Ads Targeted at Homeowners & Property Managers
Run Facebook and Instagram ads targeting local homeowners.
Use lead forms or landing pages to capture interest.
Retarget website visitors with follow-up offers.
📘 For more tips, check out SocialPilot’s Complete Blueprint for Contractors
How SEO and Websites Boost Social Media Results
Social media is powerful—but pairing it with SEO and a professional website supercharges your results.
SEO Helps You Get Found on Google
When homeowners search “roofing contractor near me,” SEO ensures your business shows up.
A Professional Website Converts Traffic into Leads
Your site should be fast, mobile-friendly, and designed to capture leads with forms, CTAs, and trust signals.
Together, They Build a Full Pipeline
Social media drives awareness, SEO brings search traffic, and your website seals the deal.
💼 How Contractor Back Office Helps Roofing Contractors
At Contractor Back Office, we specialize in helping roofing contractors grow online. Here’s how we support your success:
We create and schedule engaging content that builds your brand and attracts leads.
From keyword research to local optimization, we help you rank higher and get found.
Our websites are built to impress—and convert visitors into paying clients.
👉 Click here to learn more about Contractor Back Office’s SEO, website, and social media services for roofing contractors.
🛡️ Protect Your Business with Insurance
Growing your roofing business is important—but protecting it is essential. From job site accidents to property damage, having the right coverage ensures you're prepared for the unexpected.
That’s where Wexford Insurance comes in. They specialize in contractor insurance, offering tailored policies for roofing businesses that cover:
General Liability Insurance – Protects against third-party claims for property damage or injury.
Workers’ Compensation Insurance – Covers medical expenses and lost wages for injured employees.
Commercial Property Insurance – Safeguards your tools, equipment, and office space from damage or theft.
Wexford Insurance helps you stay protected while Contractor Back Office helps you grow.
✅ Conclusion
Roofing contractors who combine social media, SEO, and professional websites don’t just get more visibility—they win more jobs. And when paired with the right insurance coverage, your business is not only thriving but secure.
Contractor Back Office helps you build your digital presence. Wexford Insurance helps you protect it.
Together, they’re your partners in roofing business success.
